Company Snatches Pirate Bay Logo as its Own

The Pirate Bay logo has been registered by a company planning to sell USB sticks under the brand.


A company's logo plays a huge role in its success. Brand recognition is an important part of business and most companies spend a lot of time coming up with a logo that's exciting, fresh and most importantly, easily recognizable by customers. But 'most' isn't 'all' and one company that spent very little time coming up with a logo for their product is Sandryds Handel AB, the new owner of the Pirate Bay logo.

TorrentFreak reports that the Pirate Bay logo was never registered by the company. In keeping with its sharing-is-caring spirit, the Pirate Bay allowed everyone to use the logo free of charge and even made the artwork publicly available in usable, scalable formats to ease its reproduction. Unfortunately for TPB, this trust has been abused. Sandryds Handel, a company that sells an array of products from sports goods to MP3 players, has registered the logo.

According to TF, the company openly admitted on Swedish radio that it has nothing to do with the Pirate Bay and confirmed that it had registered the logo with the Swedish authorities after noticing it had not been officially registered. The company plans to sell USB drives using the brand.

Former spokesman for TPB, Peter Sunde, told Torrent Freak that it was just a preliminary registration that is being tested, adding that it would be turned over quite easily. Sunde went on to say that, while anyone can use the logo for any purpose they like, they may not take any action which limits the way other people can use it.

Read the full story here.

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